You can have a RED or ARRI or any highly expensive amount of acquisition gear. If you don't understand lighting, what do you end up with? That's right... expensive crappy footage.
Watch as Lee Morris from Fstoppers uses nothing more than his phone, some foam and cheap-o lights to take amazing photos of some model. I kid you not.
This goes to demonstrate one thing and one thing only: If you are not getting good footage, it's not the camera's fault. It's yours. GET YOUR LIGHTING RIGHT. GET YOUR COMPOSITION RIGHT. GET YOUR FRAMING RIGHT.
Too much emphasis on gear, not enough on sense in this world.
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