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Monday, 25 August 2014

You would not believe what Bentley used to shoot their 2014 commercial with. Seriously.


This is the 2014 Bentley commercial "Intelligent Details" which showcases the new 2014 model automobiles in lavish sophisticated splendour.

Cut to 3:15 to see which camera filmed this commercial. Once you pick your jaw up off the floor, really ask yourself: Can you do something like this? After all, you probably own the camera! It's no longer a valid excuse to say that you don't have the money to go out and shoot film. It's the film crew behind the camera that makes the film. It always has been and, wait for it:

IT ALWAYS WILL.

If you don't know what you're doing. If you don't understand composition, framing, perspective, motion dynamics, camera movement... then it doesn't matter if we hand you a 90k ARRI Alexa with all the bells and whistles.

THE CAMERA DOES NOT MAKE THE FILM. PEOPLE MAKE THE FILM.

Get out there and BE CREATIVE people. No excuses!

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